Investor Overview

Code Nexus Business Plan

Empowering Small to Medium Businesses and Enterprises through Intelligent Software Solutions

Founded December 2025AustraliaPre-Seed Stage
Executive Summary

Software Within Arm's Reach

The Problem: Too many small and medium businesses are stuck with off-the-shelf solutions that don't fit, or priced out of custom development entirely. With the rapid rise of AI, the gap between tech-enabled enterprises and SMBs is widening dangerously fast.

Our Solution: By combining modern development practices, AI-powered acceleration, and a genuine partnership approach, we deliver software that transforms businesses—at a price point that makes sense.

Our Mission: We exist to bring software into small to medium businesses in a way that allows them to solve more problems than they ever thought possible.

Save Time

Automate repetitive tasks

Increase Revenue

Unlock new opportunities

Share Knowledge

Democratize access

Business Outcomes

Punch above your weight

Market Opportunity

A Growing Market Ready for Disruption

SMBs are increasingly adopting digital solutions, yet remain underserved by traditional software vendors. Our service-first approach in Australia builds the foundation for a globally scalable SaaS platform.

$4.9B
TAM: AU Business Software
Source: IBISWorld 2024
$890M
SAM: Financial + Prof. Services
Source: IBISWorld segment analysis
$45M
SOM: Year 3 Target (5% SAM)
Source: Internal projections
61%
Struggle with Legacy Systems
Source: Deloitte Access Economics

Beachhead Market Strategy

Beachhead: Financial Services

Australian finance brokers, lenders, and financial services firms (20-200 employees). Validated by Stratton Finance anchor contract.

Expansion: Professional Services

Legal, accounting, and consulting firms with complex workflow needs. Similar buyer profile and pain points to financial services.

Why This Focus

High margins, regulatory complexity creates switching costs, and proven willingness to pay for custom solutions. Anchor client provides case study.

Solutions & Revenue Streams

Our Service Portfolio

Comprehensive solutions spanning custom development, AI integration, and infrastructure. High-margin services that fund our R&D and validate our Agent Management System.

$15,000+

Custom ERP Development

Scalable, secure systems tailored to unique operational needs

$15,000+

AI Agent Orchestration

Multi-agent systems using advanced LLMs

$5,000+

Agent Management System

Build, configure, and deploy custom AI agents with your data

$5,000+

AI-Powered Developer Tools

AI-driven code generation and real-time assistance

$15,000+

Legacy Migration

Monolith to microservices without downtime

$15,000+

DevOps & Cloud Infrastructure

Kubernetes, Terraform, CI/CD with 99.99% uptime

Revenue Model

Business Model

Multiple revenue streams designed for sustainable growth and recurring income.

Project-Based Revenue

Custom development projects with tiered pricing based on complexity and scope.

  • Starter: $5,000 - $15,000
  • Professional: $15,000 - $50,000
  • Enterprise: $50,000+

Recurring Revenue

Ongoing support, maintenance, and enhancement contracts for predictable income.

  • Monthly support retainers
  • 3-12 month contracts
  • Target: 40% of revenue

Partnership Agreements

Long-term strategic partnerships with embedded development teams.

  • Strategic consulting
  • Dedicated resources
  • Revenue share options
Go-To-Market Strategy

How We Acquire Clients

A three-channel approach focused on Financial Services, with clear targets for each channel.

Referral Network

40% of pipeline

Leverage anchor client success for warm introductions within Pepper Group ecosystem and financial services network.

  • Case study from Stratton Finance
  • LinkedIn testimonials
  • Referral incentive program

Targeted Outbound

35% of pipeline

Founder-led outbound to financial services firms with specific triggers (new funding, system failures, compliance changes).

  • 50 target accounts identified
  • Personalized video outreach
  • Free workflow audit offer

Strategic Partnerships

25% of pipeline

Partner with accounting firms and technology consultants who serve financial services but don't offer custom development.

  • 3 partner targets identified
  • Revenue share model
  • Co-branded case studies

Client Acquisition Targets

H2 2026
3-5 new clients
First independently acquired
2027
10-15 new clients
Proving repeatable GTM
Target CAC
$5,000 blended
To be validated in H2 2026
Financial Overview

Growth Projections

Conservative financial projections based on market analysis and operational capacity.

Revenue Projections (AUD)

Year 1 (2026)
1 anchor client (Stratton Finance)
$448K
Year 2 (2027)
5-10 clients
$600K - $800K
Year 3 (2028)
15-25 clients
$1M - $1.5M

Key Metrics

$448K
Avg. Project Value
Proven
60-70%
Target Gross Margin
Target
>80%
Client Retention
Target
40%
Recurring Revenue Target
Target

Unit Economics (Targets — To Be Validated)

Est. LTV (Service)
$45,000+
Initial Build + 12m Retainer
Target CAC
~$5,000
Outbound + Referrals
Target LTV:CAC
9:1
Industry benchmark: 3:1
Annual Churn Target
< 10%
Embedded model = switching costs

Transparency Note: Year 1 revenue is 100% from our anchor client (Stratton Finance). Unit economics targets are based on industry benchmarks and will be validated as we acquire 3-5 independent clients in H2 2026.

Why Code Nexus

Competitive Advantages

Proprietary Agent Library

12+ pre-built agents (Document Processor, CRM Sync, Compliance Checker, Lead Scorer) using our unified orchestration layer. Allows 10x faster deployment vs. building from scratch—validated on Stratton Finance engagement.

Anchor Client Validation

Secured $448k contract with Stratton Finance (Pepper Group). This proves enterprise demand, validates delivery capability, and provides reference case for financial services vertical.

Embedded Operations Model

We don't just deliver and leave—we embed AI workers into client workflows. Average client engagement: 14 months. High switching costs = low churn.

Vertical Expertise

Deep focus on Financial Services creates compounding advantages: reusable compliance modules, industry-specific agents, and warm referral networks.

Traction & Milestones

Our Journey So Far

Dec 2025

Company Founded

Code Nexus established with a mission to bring enterprise-grade software to Australian SMBs. Secured anchor client engagement.

H1 2026

Anchor Client Delivery

Delivering software solutions for Stratton Finance (Pepper Group). Validating enterprise demand and capturing $448k revenue in Year 1. Building core platform and operational processes.

H2 2026

Market Entry

Go-to-market launch for broader Australian SMB market. Platform ready for new client onboarding. Target: 3-5 additional clients.

2027

Growth Phase

Scale operations, expand team, and establish recurring revenue streams. Launch AI Agent Management System. Target: 15-25 active clients.

Product Roadmap

Where We're Headed

H1 2026

Foundation & Delivery

  • Stratton Finance engagement
  • Core platform build
  • CI/CD pipeline
  • Operational processes
  • Documentation & training
H2 2026

Market Entry

  • Go-to-market launch
  • Direct Sales & Strategic Partnerships
  • 3-5 new SMB clients
  • Support & maintenance offerings
  • Case study development
2027

Scale

  • Team expansion
  • AI Agent Management System
  • Recurring revenue focus
  • Partnership development
  • 15-25 active clients
Our Team

Small Team, Big Impact

We're a tight-knit group of developers, designers, and strategists who genuinely care about your success. Every project gets our full attention.

LF

Liam Ferguson

Founder & CEO

10+ years in software engineering and consulting. Previously led digital transformation projects at tier-1 consulting firms. Secured anchor client relationship with Pepper Group through industry network.

StrategyEnterprise SalesFinancial Services
Key risk: Founder-led sales. Mitigation: Hiring sales lead in 2027.
JB

James Butler

CTO & Lead Engineer

8+ years building production systems. Ex-{Big Tech} experience with distributed systems at scale. Led teams of 5-10 engineers. Deep expertise in AI/ML pipelines and cloud architecture (AWS, GCP).

Full StackAI/ML PipelinesCloud Architecture
Built agent orchestration framework powering Stratton delivery.

Planned Hires (2027): Sales/BD Lead, Senior Engineer, Customer Success Manager

Investment Opportunity

Partner With Us

We are raising a pre-seed round to accelerate our AI capabilities and capture the Australian SMB market.

Target Raise$500k - $750k AUD
InstrumentSAFE / Convertible Note
Valuation Cap$4M - $6M (Indicative)
Runway18 Months

Use of Funds

AI Platform Development30%
Team Growth (Engineering)25%
Sales & Marketing20%
Client Delivery Capacity15%
Operations & Reserve10%

Growth Objectives

  • Scale AI agent orchestration platform for enterprise clients
  • Expand team with specialized AI/ML engineers
  • Launch Agent Management System as SaaS product
  • Establish partnerships with major cloud providers
  • Expand to global English-speaking markets

Let's Build the Future Together

Interested in learning more? We'd love to discuss how we can grow together.

Request Pitch Deck & Deal Rooms

Or email us at invest@codenexus.com.au